Title Card Development

Scene 1 shot 7

Scene 1 Shot 2

Scene 1 Shot Breakdown 

Because the first shot is heavily dependent on the 3D animatic I feel there isn't any point on starting until its finalised, so I'm beginning to work on some concepts for the animated title cards 

Some of the main inspiration I had for the title card was the location title cards used in the videogame OMORI. I like the hand drawn feel to the lettering, as well as the theming and border that link the location name to things found in the area. I though that it looks very visually appealing and is good for linking back to the events of the game, so I felt it might work well in Ugly Fish Dinner. Another inspiration was the Adventure time title cards. as we are planning on having the title card appear over the door as water leaks out. s there will be things in the background other than solid black. I also took inspiration from Bojack Horseman's title card as it is simple and easy to read but still has some character and theming.  

In the top left corner, the title "Ugly Fish Dinner is coloured in with colours pulled from Betty and Pavo's character designs. As Bettys colour scheme reflects that of a goldfish I decided the word Fish should have her colour scheme. I felt the title looked a little boring with just the single tone of orange and gray so I also brought in the colour of Bettys skirt and Pavo's pants to make it look a bit more interesting.

The middle left takes more inspiration from Bojack in toning it back with mostly white and a pop of colour to draw your eye to the fish on the letter I. I think this title looks very clean and will be easy to read, however I don't think its quite as recognizable 

The bottom left I feel is a good balance between the first and second logo. When drawing the first logo I thought the F looked a little bit like a fishing rod, so I decided to give that idea a try, where it would be catching the fish dotting the I. I also wanted to bring in the water from the last logo, so I worked it into the remaining letters of fish. 

The top right takes the most direct influence from OMORI. I wanted to really play with the setting of the restaurant and bring that into the logos design. I also again wanted to bring in the characters Colour palettes, so I used Pavo's colour for the words "Ugly fish" and Bettys colours for "Dinner"

The Bottom right was using the same lettering as the previous font but toning down the theming to put more focus on the text. inside the lineart I decided t do some layers of blue to symbolise water, and it gets darker at the bottom to help show the depth of the water. 

I'm pretty happy with the variety of titles I managed to sketch up. Next I am going to work on developing them further and exploring how I could bring motion graphics or animation into the titles design to make it more dynamic.

https://www.artofthetitle.com/feature/top-10-title-sequences-of-2020/
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