Seven Ps of Marketing

1. What are the seven Ps of marketing?

Purpose, Product, Public, Price, Place, Position, & Promotion.

2. Why is it important to know the purpose of your event?

3. What is the purpose of your event? Write down your goals…

4. Why is it important to define your product?

5. Define your product (see examples page10).

6. Why is it important to identify your audience?

7. Make a list of all the reasons you think people will come to your event.

8. What are the three target markets?

9. Why should you concentrate your energy on reaching your primary target audience?

10. What is a demographic and psychographic profile and how is this used?

11. Identify your audience then work out which of the three target markets they fit into: primary, secondary,

tertiary (see examples).

12. Complete the questions about your target markets (see page11) 

13. Why is your choice of venue/place important?

14. Consider and answer Nicolau’s questions about choosing a venue (see page13)

15. Why is understanding the position of your product in the market important?

16. What is the position of your product in the market? How is this opportunity different from others offered?

What will be the point of difference?

17. What is a SWOT analysis? How does this help to promote your event?

18. What are the strengths of your event?

19. What are the weaknesses of your event?

20. What are the opportunities associated with your event?

21. Identify potential threats to your event.

22. How will you promote the event? What publicity is available for free? List all publicity avenues—identify the

various media angles and the most appropriate to receive your release. Be realistic and consider each avenue

in terms of your target market.

23. Why is it important to write an effective media release?

24. How long should your release be?

25. Why are headlines important?

26. Where should your main point be and why?

27. Why should your media release be free from jargon?

28. Why is it important to understand your target market in respect to who you send your release to? 

29. What photographic images could you include with your release and why?

30. Why should you always follow up your media release?

31. How should you follow up your media release?

32. What is a media kit, what does it include and when would you use it?