media releases

26/08/2020 

What is a media release? 
-Advertising
-An article 
-Trying to sell a story to the media 
- Creates interests
-Encourages people to get involved 
- Get people to come to the event
-Another medium to spread your story
-Includes what, who, where, why, when.
-What the event is for
-Contact details
-Links to Facebook, social media, website etc.

Headline
-Sells your story to whoever you send it to/ the public.
-What makes it interesting or unusual
  -Held during a pandemic/works created during a pandemic
  -Cross disciplinary: Animation, Film, Game Design, Fashion & Visual Art.
  -Event run by students.
  -Takes place in Invercargill/at SIT downtown Campus
  -Any pieces that may be unique or controversial
  -Current events relevancy

Opening paragraph
-Catch their interest
-Has heading/headline then first paragraph
-Quirky
-Quotes used to make it more relatable
-Quotes can be influential

Headings:
-Catchy
-Alliteration
-Current events
-Puns

Length should be around one page. needs enough content to make a story. Written in third person. Should be dated so information is relevant. use END at the end of the press release

I made a start on the press release task and came up with this 

MEDIA RELEASE  

Date Headline The headline of a media release should summarize the key points but catchy, interesting and strong. It is designed to catch the attention and encourage further reading. Ensure you bold it. 

Think and Create is an artistic showcase held in Invercargill, featuring a diverse range of projects from upcoming designers, artists, innovators and film makers studying at the Southern Institute of Technology. A wide range of students, from first years to post graduates, have put together their passion projects in visual arts, digital media, game and fashion design to demonstrate their skill and passion while studying at the Southern Institutes downtown campus. The Think and Create showcases their works created over the course of the past year. A wide range of techniques and skills taught to students have been essential for the creation of these projects, from online illustrated works and animation to a more hands on approach with traditional art and the creation of garments. Think and Create offers a diverse number of mediums, projects and creative teams behind them for everyone to enjoy. 

Refined Version

EPIC-DEMIC ENTERTAINMENT

2020 has definitely brought its challenges, with a full country lock-down and a big change to everyday life for kiwis around the country. Everyone has faced their fair share of staying home and binging the latest Netflix release instead of doing that report for work that's due soon... The next generation of creatives can relate, and have been eagerly working away at projects they hope to one day be binge watched by world. The students at the Southern Institute of Technology are part of this generation, and want to show the world what we have to offer, with Think and Create 2020. 

Think and Create is an artistic showcase held on campus in Invercargill, featuring a diverse range of projects from upcoming fashion designers, artists, innovators and film makers. A wide range of students, from first years to post graduates, have put together their passion projects in visual arts, digital media, game and fashion design to demonstrate their skill and passion while studying at the Southern Institute's downtown campus. The Think and Create showcases their works created over the course of the past year. A wide range of techniques and skills taught to students have been essential for the creation of these projects, from online illustrated works and animations,to filming, coding and sewing. Think and Create offers a diverse number of mediums, projects and creative teams behind them for everyone to come and enjoy. 

Please join us for the opening of the event, to be held at the Raw gallery, 25 Don Street, on the 12th November. The Raw gallery will feature Visual arts and select films, animations and video games. The students will also be hosting a Fashion show and film screening at SIT Upstage starting 6:30pm. drinks and refreshments will be provided.